gagliardi associati
design ideation
,
research
&
strategy
.
strategy:
design, trend and brand strategy
TOWARDS EXPERIENCE DESIGN
published in
Danish Designers Inform Lounge Edition
01/07
LA MARCA ES
Concepts of brands (Spanish)
published by
Identico
2005
THE AGE OF STANCE
published in
Danish Designers Inform Lounge Edition
02/07
IMITATED, COMMODIFIED, EXPERIENCED
Connecting design, organisations, and economic development
published in
Designmatters by Danish Design Center
2005
ALCHEMY OF CULTURES
From Adaptation to Transcendence in design and branding
published in
Design Management Review
4/2001
LOOKING OUT, LOOKING IN, AND LOOKING AT
A new taxonomy of the design process
published in
Danish Designers Inform Lounge Edition
3/07
DAS DESIGN BRIEFING
The fundamentals of the design briefing (German)
presented at
Zollverein school of management and design
(2007)
ZEITGEIST
Trend Research findings
presented at the
Product Development and Management Association
(2003)
TRANSCRIBING CODES
Models for Cultural Fit in Branding
DESIGN AND THE REAL WORLD
Design between Local and Global (Korean)
published in
Monthly Design
, 2008
ABOUT TRENDS
presented at the
DMI European International Design Management Conference, Barcelona
(2004)